More business owners should ask this question before they hand over a deposit: Does the agency you’re working with use AI to design logos? Some agencies would say yes. And if yours does, the follow-up matters just as much: then what, exactly, are you paying for? This...
Not every business should run a Black Friday email campaign. Not every business should run paid ads. The channel that works for a national e-commerce brand with a $50,000 daily ad budget and a six-person team isn’t the same one that will work for your local...
Most businesses don’t start thinking about Black Friday until the first week of November. By then, the window to build anticipation, grow your list, and plan a campaign worth running has mostly closed. The businesses that see real results from Black Friday...
Most Tampa business owners don’t wake up one morning and decide they need to bring in a Fractional CMO. It’s more gradual than that. Marketing keeps getting pushed to the back burner. Social media is inconsistent. The website isn’t bringing in...
You put in the work to bring your business’s website to life. You thought through your services, gathered your content, and worked with an agency (hopefully us 😉 ) to decide how you want your business to show up. Now it’s live. Take a moment to appreciate that!...
