You know your business needs to show up on social media, and people connect with a real face more than a graphic. You also know you don’t have the hours to plan, film, edit, caption, and schedule videos every week while you simultaneously run your business.
This gap is why we offer a film-it-yourself social media management option in Athens, GA. We research, plan, create shot lists, edit, post, manage, and watch analytics… and you just film whenever you have free time.
Why the usual options leave busy owners stuck
Most owners end up choosing between two setups. The first is doing it all yourself: deciding what to post, keeping up with trends, editing videos, and posting them. Anyone who’s done this knows editing alone can take far longer than filming.
The second is handing everything to an agency. Traditionally, that means we come to you for a content shoot once a month and edit the footage afterward into 8-15 pieces of content. That works well for plenty of businesses, and we still love doing it. But a two-hour shoot takes a real block out of your day, on a date you picked weeks ahead. If your schedule changes by the hour, that block is hard to protect.
“Either way, we make everything as easy and as minimal of a time commitment for you as possible. BUT, if you want the best results, you have to be willing to invest time into this as well. Our clients who perform the best are ALWAYS the ones who take the time to film quality content instead of just wanting us to crank out a bunch of content.” -Cole
How film-it-yourself social media management works
After you sign with us, we start with extensive research on your company and industry. From there, every month follows the same cycle.
- We research your business, your competitors, your industry, and the trends and topics people are engaging with right now. We repeat this every month, so your content reflects what’s current.
- We build your content calendar, usually 8 to 15 posts a month depending on your contract. Each post comes with the concept, the audience, the purpose, and a detailed script and hook when the video calls for one.
- We send a shot list for every video, with clear direction on camera angles, supplies, and setup.
- You film on your own time. Shoot one video between appointments or knock out several on a slow afternoon, then you upload the footage to the folder we create for you.
- We edit the footage together using professional video editing software and add graphics, transitions, on-screen captions, music, and more.
- We send back a finished content calendar with each video, its caption, and its posting date and time. You watch, read, approve, and change anything you’d like.
- Once you approve, we schedule and post at the times that work best, spaced out correctly. We monitor analytics on every post and use what we learn to adjust the next month.
What your time actually looks like
Your part is filming and approving. Each shot list tells you what to say, where to put the camera, and what supplies to grab, so you don’t have to improvise in front of the lens (unless this is your preferred workflow… if so, we will lean into that!).
The important thing here is that even though you have a script, the work doesn’t feel robotic. Because we’ve done the research on your business and style, we plan videos that feel like you and sound like your voice, so creating the content feels natural and personal. When a video needs a script and hook, we write them in your style. You read the idea, shoot it, and move on.
Approval is just as quick. You get the finished video, the caption, and the posting date in one place. Watch it, read the caption, and tell us what you’d change. The cutting, music, caption writing, and scheduling never reach your desk.
Because there’s no fixed shoot day, you can film when your day allows. Record one video between appointments, or knock out several on a slow afternoon. Nobody has to block off two hours on a date picked weeks ago.
Why a fresh plan every month matters
Social media trends change in weeks, not quarters. Because we plan one month at a time, you’re never filming from a calendar written back in January. Our guide to which social media trends are worth following explains how we decide what fits a small business and what to skip.
The analytics tie the months together. We look at which posts got views and engagement, which ones didn’t, and shape the next calendar around the answer. Each new calendar starts with fresh research, plus what the last month taught us.
Social media management in Athens, GA that fits around your day
This option suits owners who want their own face and voice in the content but don’t have the time to edit, manage a posting schedule, or guess what to talk about. If you’re nervous on camera, the scripts and shot lists give you something to follow. Your customers are already on these platforms: Pew Research Center’s 2023 survey found that 47% of U.S. adults use Instagram and 33% use TikTok. We’re here to help you meet them there.
Our social media work has helped Entangled Cat Cafe grow its followers by more than 8,500, and Ruppersburg Injury & Accident Attorneys grow its reach by more than 5 million.
If you’re looking for social media management in Athens, GA that fits around your schedule, we’d love to help. Reach out here. You can also read about our social media management and content creation services first or view our portfolio.