Entangled Cat Cafe
ATHENS, GA SOCIAL MEDIA MANAGEMENT
Social Strategy That Purrs: How MORE Grew Entangled Cat Cafe's Account by over 5,800%
Entangled Cat Cafe, a cozy cat-filled cafe in Watkinsville, Georgia, partnered with MORE creative agency to turn their social media into a powerful driver of awareness, visits, and adoptions. From June 2023 to May 2025, we helped grow their account from just 150 followers to over 8,890. That is a growth of more than 5,800 percent.
We crafted a social strategy rooted in storytelling, community connection, and playful charm. Our team developed a consistent visual identity and brand voice that resonated with local audiences and cat lovers alike. From adoption highlights and themed photo shoots to seasonal promotions and student-friendly reels, each piece of content was designed to stop the scroll and spark real engagement.
Instead of posting for the sake of it, we focused on content that converted. Every caption, photo, and reel had a purpose, whether it was to drive café visits, encourage adoptions, or spotlight Entangled’s unique vibe. Regular posting, thoughtful engagement, and strategic use of trends helped Entangled build not just a following but a loyal community.
While we are no longer behind the scenes, our work left a lasting impact on their brand. This project remains a strong example of how intentional social media marketing in Athens, GA can elevate a small business, build a passionate audience, and support meaningful community goals.
Content That Connected
We created an aesthetic, on-brand feed that reflected both the warm, inviting feel of the cafe and the playful personalities of the cats. Each post was designed with purpose, blending cozy visuals with clever captions to draw in new followers and keep loyal fans engaged. Several reels went viral, with some reaching tens of thousands of views and helping Entangled expand its audience well beyond Athens. From seasonal promos to cat adoption spotlights, every piece of content was crafted to build community and drive real results.
We paid close attention to performance metrics to guide every decision. Reels consistently delivered the highest reach, especially those featuring playful, chaotic, or heartwarming cat moments. Fun, cute content drove the most shares and saves, proving that authenticity and personality resonated more than anything overly polished or promotional. These insights helped us lean into what the audience truly cared about: real cats, real moments, and the joy of spending time at the café.