When Blount Heating and Cooling partnered with MORE, they knew SEO was the key to reaching more customers searching for HVAC services online. While their business already had a strong reputation locally, they needed a digital strategy that would drive consistent visibility, leads, and growth.
Since MORE originally built their website, we already had a strong understanding of their business, their customers, and their goals. That meant the site wasn’t just visually appealing, it was designed from day one with SEO, speed, and conversions in mind. From there, we layered in a results-driven SEO strategy to expand their visibility month after month.
Here’s how we built the foundation and continue to grow their online presence month after month.
The Challenge: Competing in a Local HVAC Market
Heating and cooling companies operate in one of the most competitive service industries. Customers usually search with urgent intent: phrases like “AC repair near me” or “furnace installation in [city name],” and whichever company shows up first is most likely to win the call.
Blount Heating and Cooling needed an SEO strategy that would:
- Improve rankings for high-value HVAC keywords
- Build out service-specific and location-based content
- Strengthen their online reputation through Google reviews
- Provide clear tracking and reporting to measure growth
Step 1: A Comprehensive Month-One Setup
Since MORE built the website, we were able to hit the ground running with SEO, aligning site structure, page content, and technical performance from the start. The first month focused on laying the groundwork for long-term success. This setup package included:
- Initial consultation to align business goals with SEO strategy
- Keyword research to identify high-value HVAC terms and local search opportunities
- Competitive analysis to see where Blount stood in their market and what competitors were ranking for
- On-page optimization to refine existing pages and improve keyword alignment
- Technical SEO fixes to ensure the site was fast, crawlable, and optimized for search engines
- Advanced tracking setup for accurate performance measurement
- Google Reviews system with a QR code and screening link to make leaving reviews seamless for customers
- Preventative maintenance quote form setup to capture leads directly from the site
This foundation ensured the site was both search-engine friendly and ready to convert new traffic into customers.
Step 2: Ongoing SEO Growth
After the initial setup, the focus shifted to consistent content creation and reputation management. Each month, Blount Heating and Cooling receives ongoing SEO support that includes:
- 1 new service page each month to target specific offerings like AC repair, furnace installation, or indoor air quality
- 4 new blog posts each month built around seasonal needs, maintenance tips, and high-intent customer questions
- Monthly reporting to track keyword rankings, traffic, and conversions
- Link building to strengthen domain authority and improve rankings
- Responses to Google reviews to manage reputation and engage with customers
This monthly cycle keeps their content fresh, rankings growing, and customer trust strong.
The Results: Strong SEO Momentum
Blount Heating and Cooling has built the digital foundation needed to thrive in their competitive market. Their website is steadily gaining visibility, ranking for more HVAC service keywords, and driving consistent traffic from local searchers.
Blount Heating and Cooling has seen measurable improvements after launching their SEO strategy with MORE:
- 110% increase in clicks from search results
- 275% increase in impressions (showing up in far more searches)
- 24% improvement in average position across tracked keywords
These gains mean more visibility, more site visits, and more opportunities to convert searchers into paying customers. With MORE’s ongoing SEO support, Blount isn’t just keeping up with competitors, they’re positioning themselves to dominate local search results.
The Takeaway: Local SEO Drives Real Growth
For HVAC companies like Blount Heating and Cooling, SEO isn’t optional, it’s essential. And when paired with a website built with SEO in mind, the results are even stronger. MORE provided Blount with both: a high-performing website and a growth-driven SEO strategy. A strong digital foundation paired with consistent content, reviews, and reporting ensures that customers can find you first when they need service most.
At MORE, we specialize in website design and building SEO strategies that grow month after month. If your service business needs the same kind of results, check out our Web Design services, SEO services or contact us today to get started.