When TopDawg Junk Removal, a student-led business centered in Athens, approached MORE, they weren’t just looking for a prettier website. They wanted a complete digital transformation that would grow their business online, boost their visibility, and turn searchers into customers. That meant custom website design, a strong SEO foundation, and a strategy built for scale.
Here’s how we helped them do exactly that.
The Challenge: Build a Site That Works and Wins in Search
TopDawg serves over 30 cities throughout the Athens and Atlanta areas. But despite offering excellent service, their website didn’t reflect their potential. It lacked a consistent SEO strategy, wasn’t fully optimized for users or search engines, and didn’t effectively showcase their growing footprint.
They needed a high-impact digital presence that would rank, convert, and scale.
Step 1: A Custom Website Designed for Growth
We began with a completely custom website design rooted in user experience. The site was made to be mobile-first, fast-loading, and easy to navigate. Whether a customer was looking to book a pickup or learn more about services, the site made it simple.
Focusing on increasing conversions, we created dedicated service and location pages. This not only improved the user experience but also opened the door for highly targeted SEO efforts.
Check out their Junk Removal in Suwanee, GA page to see an example of an optimized location page.
Step 2: Smart SEO Strategy Across 30+ Cities
In the junk removal industry, local SEO is everything. People search with high intent (think “junk removal Athens GA” or “garage cleanout in Atlanta”). We wanted to make sure TopDawg showed up for all of it.
Here’s what we did:
- Keyword Research: We identified high-value, location-based keywords across all the cities they served.
- Content Optimization: Each service and location page was built with unique, optimized content to target those searches.
- Technical Improvements: We fine-tuned the backend, including site speed, mobile responsiveness, metadata, and more, to improve rankings and performance.
- Ongoing SEO Work: SEO isn’t one-and-done. We continued to refine their strategy every month with updated webpage and blog content, as well as regular performance audits.
The Results: Massive Gains in Visibility & Traffic
Our SEO and design work delivered powerful results:
- 64% growth in organic traffic
- 158% increase in keyword rankings
- 138% growth in organic search users
- Top 3 rankings for 11 keywords
- Top 10 rankings for 14 keywords
- Dominating search results across 30+ Georgia cities
TopDawg went from barely being noticed online to ranking at the top of Google for their most important keywords. They now enjoy a steady flow of qualified leads and increased brand visibility across the entire Athens and Atlanta regions.
The Takeaway: SEO + Strategy = Real Growth
TopDawg Junk Removal didn’t just get a better-looking site, they got a smarter one. With strong SEO, a scalable structure, and a focus on local performance, they’re now leading the pack in one of the most competitive service industries around.
If your business needs a website that doesn’t just sit there but works hard to grow your brand, MORE can help.
Let’s talk strategy. Visit our pages for Web Design in Athens, GA and SEO in Athens, GA to learn more. Contact us today to start growing your business.