Poop Patrol Athens
ATHENS, GA WEBSITE DESIGN & BRANDING SERVICES
Branding That Doesn’t Stink: How MORE Designed Poop Patrol Athens From Start to Site
Poop Patrol Athens, a locally owned and operated pet waste removal service, partnered with MORE creative agency to bring their cheeky idea to life with a full brand and website design. Their goal? A bold, playful identity that would stand out in the market—and a website that made it easy for busy pet owners to book cleanups fast.
We started from scratch, crafting everything from the name and logo to brand colors, tone of voice, and messaging. With a solid identity in place, we designed a custom website that made the booking process effortless while communicating the brand’s personality loud and clear.
Instead of a multi-page site, we built a high-converting, single-page landing site tailored for ease of use and quick conversions. The page is designed with built-in SEO structure (clear service descriptions, strategic keywords, and location-based language) to help the business show up in local searches. And with clear calls to action throughout, the site is optimized to turn curious pet owners into loyal customers.
Brand Assets
We created a brand that’s just as fun and approachable as the service itself. The logo features the silhouette of a dog cleverly formed with negative space—adding a memorable twist. We paired a playful, modern font with a bright, energetic color palette to reflect the brand’s lighthearted personality while still looking clean and professional.
The result is a bold, cohesive brand and a streamlined website that work together to make a strong first impression. From the eye-catching visuals to the easy booking experience, every element was designed to build trust, spark curiosity, and help Poop Patrol Athens stand out as the go-to pet waste removal service in town.
