Oconee Commercial Design Build
ATHENS, GA BRANDING SERVICES
A Brand as Comprehensive As a Blueprint
Oconee Commercial Design Build takes commercial projects from the first drawing to the finished building, including a growing list of medical and clinical spaces. The team had the experience, but no visual identity to reflect the precision of their work.
MORE partnered with Oconee Commercial Design Build to build their brand from the ground up. We created a logo that looked like it came straight off the drafting table. It’s structural, precise, and easy to recognize across a job site.
What We Did with OCDB:
- Logo Design and Brand Identity
- Primary, Secondary, and Horizontal Logos
- Custom Color Palette
- Typography Guidelines
- Brand Mockups for Apparel, Signage, Print, and Digital
From Sketchbook to Blueprint
Like every branding project MORE does, we started on paper. We took a sketchbook page in a dozen directions: a blueprint grid, stacked buildings, a skyline, layered squares, and an iteration built around the medical cross.
As we do at the start of all MORE projects, we sent the client a detailed onboarding document with questions about their style, expectations, other brands they admire, and what they DIDN’T want to see. This kept us aligned from the very beginning. We then used our first ideation session to get as creative as possible while still following the onboarding.
Here, the strongest ideas moved into Illustrator, where we tested letter shapes, angles, outlines, and color before narrowing things down to a few visual concepts.
A Brand as Precise as the Buildings They Deliver
The final OCDB mark is drawn on a repeating 8×8 grid, just like blueprint dimensions. Light grid lines on a deep blue background mimic the cyanotype look of traditional paper blueprints, and solid object lines trace each letter in precise detail.
MORE dug into what made OCDB stand out from other construction companies to give them a brand that didn’t feel generic. Where the lines cross at the center, they form a medical cross, nodding to OCDB’s ongoing work with medical organizations.
A tall, bold sans serif sets the full company name underneath, contrasting with the square letterforms and keeping it easy to read at any size.
The color palette pairs a deep blueprint blue (#0056AD) and a bright sky blue (#41B0F4) with white (#FFFFFF) and black (#201E1F), plus orange (#FF4E2D) and lime (#D4F73F) as high-contrast accents that stand out on signage and job sites.
A simplified secondary logo puts the medical cross front and center for medical and clinical applications, and a horizontal version keeps the brand consistent in layouts where the stacked logo won’t fit.
The full brand package delivered to OCDB included primary, secondary, and horizontal logos, a six-color palette, approved color variations, and typography guidelines built on Cairo Bold and Cairo Regular to keep every touchpoint consistent going forward.
Ready to Break Ground
Our final proof of concept included a variety of mockups to get the OCDB team excited about where they could implement their new branding, from crewnecks and billboards to business cards.
No matter where it shows up, the OCDB brand is solid, organized, and built with care. Oconee Commercial Design Build now has a complete identity system to carry to job sites, proposals, and a future website, with every piece tracing back to the same blueprint.
