Ashton Hope Keegan Foundation
ATHENS, GA WEBSITE DESIGN
Designing with Purpose: A Website That Reflects the Heart of the Ashton Hope Keegan Foundation
The Ashton Hope Keegan Foundation partnered with MORE to create a website in Athens that reflects their powerful mission: empowering women and breaking the cycle of generational poverty across Athens and surrounding counties. They needed a digital presence that not only told their story but invited the community to join it.
We designed a website that balances warmth and professionalism, built to be both accessible and impactful. The visual identity is clean and uplifting, with intentional use of color, typography, and imagery that centers the voices and stories of the women they serve. From donation flows to program information and event promotion, every page is crafted to foster connection and make it easy for users to get involved.
Every element of the site was created with purpose—from streamlined navigation that makes information easy to find, to clear calls to action that turn interest into engagement. Whether visitors are seeking resources, ready to donate, or curious about upcoming events, the website helps them feel part of a greater mission.
The Site
Built with intention and clarity, the Ashton Hope Keegan Foundation’s website is designed to meet the needs of a diverse audience, from scholarship applicants to potential donors and community partners. One of the site’s standout features is a robust scholarship application form with conditional formatting that tailors questions based on each user’s responses. This smart functionality creates a streamlined and personalized experience that makes applying for support more approachable and efficient.
The website also serves as a digital hub for storytelling, with dedicated space to share the experiences and achievements of the women the foundation supports. With a clean layout, thoughtful navigation, and visually engaging design, the site is easy to explore and encourages deeper involvement. It brings the foundation’s mission online in a way that is accessible, inspiring, and action oriented.
