Choosing the right platform to build your website is one of the first and most important decisions you’ll make for your online presence. At MORE creative agency, we help businesses in Athens, GA and beyond build stunning, functional websites tailored to their goals. But the right tools make all the difference.
Whether you’re a local shop needing a clean storefront, a service provider wanting to showcase your work, or a growing brand preparing to sell online, the platform you choose will affect everything from how your site looks to how easy it is to manage over time.
Let’s break down the pros, limitations, and ideal use cases for WordPress, Squarespace, Shopify, and Wix so you can feel confident about what’s best for your business.
WordPress
Best for: Content-heavy businesses, service providers, and anyone needing flexibility or room to scale.
WordPress is one of the most powerful and flexible website-building platforms available. It’s ideal for businesses that need customized functionality, unique design elements, or plan to grow into more complex needs over time.
At MORE, we often recommend WordPress for service providers (like photographers, consultants, or law firms) and businesses that want a professional, long-term solution with custom features. We handle the setup, design, and backend functionality so you don’t have to worry about the tech.
Pros:
✔ Highly customizable
✔ Great for SEO
✔ Scalable for future needs
Cons:
• Requires regular maintenance (but don’t worry, MORE offers website maintenance services in Athens, GA!)
• Slightly steeper learning curve for editing
Already thinking about a powerful and flexible site? Learn about our WordPress website design services.
Squarespace
Best for: Small businesses, personal brands, or portfolio websites that need something beautiful and easy to manage.
Squarespace is the go-to for elegant, minimal websites that are quick to launch and easy for non-tech users to update occasionally. It’s perfect for boutique shops, interior designers, artists, wedding vendors, or local professionals.
Our team at MORE creates custom squarespace sites to reflect your brand and ensure your site looks polished and performs well. No cookie-cutter designs here! Some of our Squarespace examples include doctors, coaches, and therapists.
Pros:
✔ Visually stunning templates (if you decide to do it yourself)
✔ Simple content editing
✔ All-in-one tools built in (analytics, forms, email)
Cons:
• Less customizable than WordPress
• Not ideal for complex e-commerce or unique integrations
Interested in an easy-to-manage website that looks beautiful on every screen? Explore our Squarespace web design offerings.
Shopify
Best for: Online stores, whether you’re just starting out or running a high-volume e-commerce operation.
If you’re selling physical or digital products, Shopify is one of the most reliable and scalable options. It’s built specifically for e-commerce, with powerful tools for inventory, payment processing, shipping, and customer tracking.
From small product boutiques to full-scale retailers, we build Shopify sites that reflect your brand, streamline checkout, and make managing your store simple.
Pros:
✔ E-commerce first
✔ Secure, fast, and scalable
✔ Great integrations (like POS, email marketing, social selling)
Cons:
• Less design freedom outside templates
• Monthly costs can increase with added apps
If you’re ready to sell online, learn more about our Shopify website services.
Wix
Best for: Startups, small local businesses, or anyone who needs something fast and affordable without sacrificing style.
Wix offers a highly visual drag-and-drop experience that works well for simple brochure sites or temporary pages. While it’s less robust than other platforms, it’s a great option for businesses that need something up quickly. Think pop-up shops, new ventures, or event-based businesses.
At MORE, we still design Wix sites to be clean, on-brand, and responsive across devices—and we help set you up for future upgrades when you’re ready to grow.
Pros:
✔ Fast setup
✔ User-friendly editor
✔ Affordable pricing
Cons:
• Limited long-term scalability
• Fewer SEO and performance features
Want to get online fast without the fuss? See how our team can bring your Wix website to life.
So… Which One Should You Choose?
At MORE creative agency in Athens, GA, we don’t believe in one-size-fits-all. We build custom solutions tailored to your goals, whether that means launching a simple Squarespace site, designing a powerful WordPress experience, or building a Shopify storefront that grows with your sales.
Though if you were to ask Cole he would say WordPress all the way.
We also offer website maintenance, hosting, and custom integrations so you’re never left in the dark when it comes to managing your new site.
Ready to bring your vision to life? Let’s build something MORE in Athens, GA together.