Viking Building Systems
ATHENS, GA WEBSITE DESIGN & BRANDING SERVICES
From Field Experience to a Brand Built to Last
Viking Building Systems isn’t new to the steel building industry. It’s a well-oiled machine that designs, fabricates, delivers, and installs custom steel buildings from start to finish. What Viking needed was a brand and a digital presence that reflected that depth of experience. They had the expertise, and now they needed the identity to match.
MORE partnered with Viking Building Systems to build their brand from the ground up and design a custom website that communicated their credibility, showcased their work, and made it easy for contractors, developers, and end users to request a quote and get started.
What We Did with Viking:
- Logo Design and Full Branding Package
- Custom Business Cards
- Custom WordPress Website Design
- 8 State Location Pages
- Google Analytics and Search Console Setup
- Custom Quote Request Integration
A Brand as Solid as the Buildings They Build
Viking Building Systems came to MORE without an established visual identity. The goal was to create something modern, serious, and polished. They wanted a brand that could hold its own in a competitive industry while standing apart from the sea of generic construction company logos.
We developed a primary logo built around a bold V mark, a nod to the Viking name that reads as strong, distinctive, and immediately recognizable. Paired with the full company name and the tagline “The Steel Building Standard,” the logo communicates authority and confidence without overcomplicating things.
The full brand package delivered to Viking included primary and secondary logos, a custom color palette, typography guidelines, patterns for brand marketing, business card design, and a comprehensive style guide to ensure consistent use of the brand across every touchpoint going forward.
A Website That Works as Hard as Their Crews Do
Viking Building Systems needed more than a digital brochure. They needed a site that could serve contractors, developers, and individual buyers all at once, communicate decades of expertise, and make it easy to request a quote and get a project started.
MORE built a fully custom WordPress website around the Viking brand identity, leading with the company’s core promise: “Designed. Delivered. Built.” The site walks visitors through Viking’s services, process, and portfolio of completed builds, including warehouses, gyms, commercial facilities, and more. A custom quote request form collects the detailed project information Viking needs to respond accurately, with file upload capability for sketches and Trello integration to keep their team organized on the back end.
To support Viking’s reach across the Southeast, we built eight dedicated state location pages covering Georgia, South Carolina, North Carolina, Tennessee, Alabama, Mississippi, Louisiana, and Arkansas, giving them a targeted digital presence in every market they serve. Every page was built with ADA accessibility best practices and set up with Google Analytics and Search Console from day one, so Viking has full visibility into how the site performs.
Built to Grow
Viking Building Systems launched with a brand that reflects the strength of the company behind it and a website designed to convert visitors into customers. From a bold visual identity to a multi-state digital footprint, every piece of this project was built with the same precision Viking applies to its buildings: designed to spec, delivered on time, and built to last.