When Select Fence Group partnered with MORE, their goal was clear: strengthen online visibility in Athens, Watkinsville, and the surrounding areas so customers searching for fencing services could easily find them.
We built a strategy centered around steady growth: one new service page and one new location page every month. Combined with keyword research, optimization, and local targeting, this approach quickly delivered results.
Building the SEO Foundation
Keyword Research & Collaboration
We started by speaking directly with Select Fence Group about which services mattered most to them. From fence installation and repair to specialty services like aluminum, wood, and farm fencing, we mapped out priorities. Then, we overlaid this with keyword research to uncover:
- Which services had the highest search demand locally
- What competitors were ranking for
- Where the quickest wins were possible
This ensured every page we created aligned with both customer demand and Select Fence Group’s goals.
Benchmarking the Starting Point
At the start, Select Fence Group was visible for some niche terms, like farm and agricultural fencing, but struggled with core services. For example:
- Fence Installation ranked 42nd in Athens and 56th in Watkinsville.
- Fence Repair was 29th in Athens and 59th in Watkinsville.
- Fence Company sat at 49th in Athens and 47th in Watkinsville.
These positions meant that potential customers were unlikely to ever find Select Fence Group unless they dug past page four or five of search results.
Major Wins After Just Two Months
Since beginning their partnership with Select, MORE has worked on overall optimization, launched Athens and Watkinsville location pages, and made service pages for Residential Fencing and Fence Installation. After only two months of SEO work, Select Fence Group’s visibility transformed. Here are some of the biggest jumps:
- Fence Installation: from #42 to #12 in Athens, a climb of 30 spots, putting Select Fence Group just outside the first page for one of the most competitive keywords.
- Fence Repair: from #29 to #8 in Athens and from #59 to #10 in Watkinsville, moving from hidden in search results to the front page.
- Fence Company: from #49 to #9 in Athens, a 40-position leap for a high-value keyword.
- Aluminum Fencing: from #57 in Watkinsville to #5, a massive shift into the top 5.
- Agricultural Fencing: from #4 to #1 in both Athens and Watkinsville, becoming the top result in under 60 days.
- Farm Fencing: from #6 to #2 in Athens, showing strength in a highly specialized service.
Why This Matters
These improvements aren’t just numbers. They mean that when someone in Athens or Watkinsville searches for “Fence Repair” or “Fence Company,” Select Fence Group is now appearing on page one, right where customers are most likely to click.
And this is only the beginning. With each new service and location page, Select Fence Group builds stronger visibility across their service area, ensuring long-term growth and a steady increase in leads.
The MORE Approach
By combining:
✔️ Keyword research grounded in client priorities
✔️ Consistent monthly content creation for services and locations
✔️ Ongoing optimization to strengthen rankings
MORE creative agency helped Select Fence Group go from buried in search results to ranking on the first page for multiple high-value services in just two months.
Want your business to see this kind of growth? Let’s talk about how MORE can build your SEO strategy in Athens, GA.