When a company has been trusted in the community for over 30 years, they’ve clearly done something right. But in today’s digital-first world, even the most established businesses need a strong online presence to stay ahead. That’s where MORE stepped in to help Doors By Mike, a Conyers-based garage door company, bring their decades of experience to a modern audience.
Starting in December 2024, we launched a long-term SEO and content strategy to help Doors By Mike rank higher in search results, attract more traffic, and drive real leads across their entire Georgia service area.
Here’s how we’re doing it, month by month.
Month 1: Laying the Foundation for Local SEO
We kicked off the project by focusing on local SEO, a must for service-based businesses like garage door companies.
In the first month, we created an initial batch of location pages targeting their 7 top key service areas.
These pages were built to rank for location-specific searches like “garage door repair in Covington” or “shower door installation in Fayetteville,” helping Doors By Mike show up where potential customers are actively searching.
We also redesigned the home page and about page to better reflect their brand, services, and decades of experience, giving the site a stronger first impression and improved structure for SEO.
Ongoing Strategy: Monthly Content That Builds Authority
To maintain momentum and build authority over time, we implemented a monthly publishing strategy:
✅ 2 new location pages
✅ 1 new service page
✅ 5 new backlinks
Each month, we’re helping Doors By Mike expand their visibility in new cities and rank for high-intent keywords tied to their services.
Here’s some examples of what we’ve built so far:
Location Pages:
Service Pages:
With each new page, we strategically target long-tail keywords and local search terms while improving internal linking and technical performance. The addition of monthly backlinks has also helped strengthen their domain authority and boost rankings site-wide.
The Results: Steady Growth with Long-Term Impact
Since beginning this campaign in late 2024, Doors By Mike has seen a 23% increase in clicks and a 13% increase in impressions, and we’re just getting started.
By steadily expanding their content, service coverage, and online footprint, they’re beginning to dominate search results across dozens of Georgia cities, making it easier than ever for homeowners to find and trust their services.
The Takeaway: Digital Growth That Builds Over Time
There’s no shortcut to SEO success. But with consistent, strategic content creation and a strong local SEO focus, we’re helping Doors By Mike turn decades of real-world experience into real online visibility.
If your business serves multiple cities or offers a wide range of services, this kind of slow-burn strategy could be the exact spark your website needs. To learn more, visit our page on SEO services in Athens, GA.
Contact us today to see what we could do for your business.