UpLIFTing With Lynn
ATHENS, GA WEBSITE DESIGN & BRANDING SERVICES
Branding with Purpose: How MORE Brought UpLIFTing with Lynn to Life
UpLIFTing with Lynn empowers women to rediscover their joy and purpose after life’s major transitions like divorce, empty nesting, and career burnout. Lynn came to MORE creative agency with a clear vision rooted in compassion, strength, and hope. Our job was to create a brand and website that reflected that message and connected with the women she’s here to support.
We began with a full branding process that brought Lynn’s vision to life. From the logo and color palette to the tone of voice, every detail was crafted to feel warm, approachable, and empowering. The brand speaks directly to women who are navigating change and looking for a trusted guide.
Once the brand was established, we designed a custom website using Squarespace. This Squarespace website design in Athens feels calm, clear, and welcoming. The site shares Lynn’s story, outlines her services, and encourages women to take the next step. The structure and flow are intuitive, creating a sense of ease for visitors exploring the platform.
This Athens website design project shows how thoughtful branding and intentional design can come together to create something that truly resonates. At MORE, we’re proud to support purpose-driven professionals by building brands that reflect their mission and websites that invite real connection.
Brand Assets
An important part of UpLIFTing with Lynn’s branding is her compassionate and empowering approach, guiding women through life’s transitions with empathy and resilience. Understanding the essence of her mission, we crafted a sporty-looking logo that embodies strength without directly referencing a gym, perfectly aligning with her empowering message.
The branding for UpLIFTing with Lynn includes thoughtful details that bring the message of transformation and encouragement to life. Elements like the custom sparkle icons symbolize clarity, hope, and a renewed sense of self. These assets appear throughout the website as subtle visual cues, creating a consistent and uplifting experience from the brand identity to the online platform.
