SPF Travel Co.
ATHENS, GA BRANDING SERVICES
Sunsets, Suitcases, and SPF: How MORE Crafted a Brand That Travels Anywhere
SPF Travel Co, a new Athens-based travel agency, partnered with MORE Creative Agency to bring their identity to life through bold, versatile branding. Their goal? To create a logo and visual system that celebrated all forms of travel—from cruises and all-inclusives to hotels and adventure getaways—without boxing the company into one niche.
We worked closely with the SPF team to build a brand that reflects both their expertise and their playful personality. With their slogan, “We’ve got you covered like sunscreen,” woven into the identity, SPF now has a look that feels approachable, professional, and ready to connect with travelers near and far.
Brand Assets
We designed a logo that balances simplicity with versatility, using a sunset-inspired gradient to capture the spirit of what SPF literally stands for: Sun. Powder. Fun. The trifold map structure in the logo communicates inclusivity across all travel types, while the warm-to-cool color palette reflects both adventure and relaxation. The brand system is designed to shine across touchpoints—from tote bags to sunscreen bottles—ensuring SPF’s identity travels just as well as their clients do.
The result is a bold, cohesive brand built to inspire trust and spark excitement for every kind of traveler. From the sunset gradient to the playful slogan, every element was designed to stand out while staying flexible across platforms. Mockups on polos, sunscreen bottles, and other touchpoints bring the identity to life, showing how SPF’s brand can travel just as far as their clients’ adventures.
