When you’re building a website for your small business, it’s easy to focus on the big-picture items: services, about pages, and product listings. But often, it’s the smaller, easy-to-miss details that turn a visitor into a customer. At MORE Creative Agency, we work with small businesses in Athens, GA and beyond to build thoughtful, strategic websites that not only look great but perform well. One of the ways we do that is by making sure no critical component is left out.
Whether you’re starting from scratch or refreshing an outdated site, here are a few essential elements many small businesses forget to include on their websites and why they matter.
1. A Clear and Compelling Call to Action (CTA)
Every website should have a goal. Whether that’s booking a service, requesting a quote, calling your team, or visiting your storefront, your site should guide users toward that action.
Too often, CTAs are vague or missing altogether. “Learn more” is fine, but “Schedule Your Free Consultation” tells users exactly what to do next.
Where to put CTAs:
- At the top of your homepage
- At the end of each service section
- In your site’s header or floating navigation
- On your contact page
Need help writing calls to action that convert? Learn more about our Athens, GA web design services.
2. Contact Forms That Actually Work
A contact page is a given, but not all contact forms are created equal. If yours only includes a general email address or a basic name/email field, you’re likely missing out on useful data and frustrating your users.
At MORE, we recommend custom-built contact forms that gather the information your business truly needs, like:
- Preferred contact method
- Type of inquiry (quote, question, partnership, etc.)
- Best time to reach out
- Service-specific questions
Bonus: Make sure your form is mobile-friendly and sends auto-confirmation emails so your leads know their message went through.
3. Frequently Asked Questions (FAQs)
FAQs might seem optional, but they serve a powerful dual purpose:
- Improving user experience
- Boosting your site’s SEO
Think of FAQs as a customer service shortcut. They can clarify policies, outline your process, and address common objections, all without needing a phone call. Better still, well-written FAQs answer the very questions people are typing into Google.
Example questions:
- What’s your turnaround time for this product?
- How much does this service usually cost in my area?
- Why is this service important?
- What does this process look like?
Including an FAQ section also gives you an opportunity to integrate more keywords naturally throughout your site. We integrate FAQ content into our SEO process with every client.
4. Real Social Proof
Social proof is one of the most persuasive tools in web design. It builds trust, removes uncertainty, and helps potential clients feel confident in their decision.
Forms of social proof to consider:
- Client testimonials or Google reviews
- Case studies or success stories
- Logos of companies you’ve worked with
- Press mentions or awards
- Before-and-after visuals
We’ve integrated social proof across many of our recent projects. Check out how we revitalized the SEO rankings of our reconstructive surgery client through before & afters, press mentions, and blog content.
Want a Website That Covers It All?
If you’re a small business owner and you’re interested in website design in Athens, GA, don’t overlook these often-missed elements. A strong digital presence isn’t just about visuals. It’s about functionality, clarity, and connection.
At MORE Creative Agency, we specialize in building small business websites that do more than exist. We build platforms that help you grow, serve your audience, and stand out in your industry. Check out our portfolio to see how we help local businesses in Athens and beyond build credibility online through SEO.
Let’s create something that works as hard as you do.