Most business owners start with the same thought: “I need a logo.” But a logo by itself can only do so much. If you want a visual presence that feels cohesive, professional, and recognizable, you need more than a single image. You need a fully developed branding kit that supports your business everywhere your audience interacts with you.
A branding kit provides a full identity system that includes your logo variations, color palette, typography styles, patterns, and guidelines for consistent use across every touchpoint. Instead of guessing what to use where, you have a complete roadmap that keeps your brand polished and cohesive online and in person.
At MORE, we help Athens businesses build brand identities that actually work. One of the clearest examples is the comprehensive branding kit we created for Social Dance Preserve.
A Look Inside: Social Dance Preserve’s Branding Transformation
When Social Dance Preserve came to MORE, they were preparing to launch a brand new studio and needed an identity that felt warm, community-centered, and timeless, something that reflected their mission of preserving traditional partner dance in a modern, inclusive space. Instead of designing a single logo and calling it a day, we developed a full-scale branding package designed to support every part of their business.
Multiple Logo Variations for Every Use Case
Your logo needs to work everywhere. On signage. On your website. On social media. On small print materials. On oversized wall graphics.
That’s why we created a complete set of logo variations for Social Dance Preserve, including:
- A primary logo
- A simplified logomark
- A clean, standalone wordmark
- Vertical and horizontal orientations
- Versions for light, dark, and textured backgrounds
This gave the studio total flexibility. Whether they needed a small favicon for their website or a full logo for a banner, they always had the perfect version ready to go.
A Complete Logo File Package
We delivered every file type a business might need: PNGs, JPGs, vector files, print-ready formats, and every color combination they might use in the future. That means no scrambling years from now when they need something resized or repurposed. Everything is already organized, high-quality, and ready.
Intentional, Accessible Color Palette
Colors were central to this brand. We built a palette inspired by movement and warmth, with tones that feel inviting while still giving the brand the professional polish it needs. Every color was chosen with accessibility in mind, ensuring high contrast, readability, and clarity, crucial for web design, signage, and print materials.
Typography and Patterns That Reinforce Identity
Typography does more than look pretty. It conveys tone and personality. For Social Dance Preserve, we selected fonts that felt bright yet modern. Paired with custom-designed patterns, their brand gained depth and texture. These visual elements now appear across their website, print materials, and studio decor, creating the cohesive look their audience instantly recognizes.
This is the power of a complete branding kit. It doesn’t just give you a logo. It gives you a visual system that strengthens your brand everywhere, from your studio walls to your social media presence.
You can explore the full project here:
https://wearemore.agency/work/social-dance-preserve/
Why Branding Kits Matter More Than a Single Logo
A logo is only one piece of your brand. A branding kit sets you up for success by:
- Ensuring all your marketing stays consistent
- Giving your website a unified visual structure
- Making your print materials look polished
- Helping your social media stand out
- Creating brand recognition faster
- Saving time when creating new content
- Supporting long-term scalability
When your brand looks connected across every platform, it builds trust, reinforces your reputation, and turns casual viewers into loyal customers.
MORE Gives You a Brand, Not Just a Logo
At MORE, our branding services are built to help businesses grow with confidence. Whether you’re launching a new company, redesigning an outdated identity, or expanding into new markets, we ensure you have the visuals and structure you need to stand out.
From color palettes to typography systems to complete logo suites, we design brand identities that keep working long after the initial launch.
Explore how we support branding in Athens, GA:
https://wearemore.agency/services/branding-in-athens-ga/
Browse more examples of our work:
https://wearemore.agency/work/