But while likes and comments feel good, the real goal is turning that engagement into meaningful action. Whether it’s booking a service, visiting your store, or joining your email list, your holiday social media strategy should move your audience from scroll to sale.
At MORE, we help local businesses design social campaigns that look beautiful, feel authentic, and deliver results across multiple platforms. Here are a few proven ways to turn holiday engagement into conversions that last well beyond wintertime.
Start with a Story, Not a Sale
The holidays are emotional, nostalgic, and full of connection. Instead of jumping straight into promotions, start by telling a story. Share what the season means to your team or show behind-the-scenes moments that humanize your brand.
For example, post a photo of your team decorating your Athens storefront or share a Reel showing how you prepare for your busiest time of year. These small, real moments create connection and build trust, which is the foundation for conversions later on.
Sprout Social reported that 64 percent of consumers want brands to connect with them authentically, especially during key seasonal moments. When people feel emotionally connected to your business, they are far more likely to buy from you.
Make Your Offers Interactive
The holidays are the perfect time to make your social media fun and engaging. Encourage participation with lighthearted, interactive content that gets your audience involved.
Try these easy, high-impact ideas:
- Giveaways: Offer a small prize or local gift card in exchange for follows, shares, or email sign-ups. Make sure to keep your giveaway branded, so it feels aligned with your company’s identity.
- Countdowns: Build anticipation for your sale or event by posting daily “days to go” reminders with eye-catching graphics or short videos.
- Polls or quizzes: Use Instagram Stories or Facebook polls to let followers vote on things like gift sets, seasonal flavors, or favorite holiday traditions.
Behind-the-scenes content: Show your process, your packaging, or the faces behind your business. Customers love seeing the human side of a brand, especially during the holidays.
These posts not only increase engagement but also help you learn what your audience loves most.
Optimize Every Post for Action
Every piece of holiday content should include a clear next step. That could be a “Shop Now” link, a “Book Your Appointment” button, or a simple “Join our Email List” callout.
Your followers should never wonder what to do next. Clear, visible calls to action turn passive engagement into measurable results.
Make sure your website and links are ready for increased traffic. Update your bio links, check your landing pages, and ensure your checkout process is smooth. Nothing kills momentum faster than a broken link or confusing navigation.
If you need help aligning your website or landing page with your holiday campaign, MORE’s branding and web design team can make sure every click leads somewhere intentional.
Build Your Email List While You Have Their Attention
Holiday campaigns bring in new followers, but social media algorithms can change overnight. That is why one of your top priorities should be moving those followers to a space you control: your email list.
Offer an incentive for people to sign up, such as a Black Friday discount code, early access to holiday products, or a special New Year promotion. Once they join, you can keep them updated on future launches and events throughout the year.
Email subscribers are your most valuable audience because they are already interested in your brand. With consistent, thoughtful communication, they become your most loyal customers. MORE’s digital team helps Athens businesses design automated email strategies that nurture new leads and turn one-time shoppers into repeat buyers.
Stay Consistent Through the Season
Posting consistently is one of the simplest but most powerful ways to stay top of mind. The holidays move quickly, and your followers are flooded with content. Scheduling your posts in advance helps you stay organized and maintain a steady rhythm.
A mix of content types works best:
- Product highlights or service spotlights
- Customer testimonials or success stories
- Festive team photos or local event features
- Quick, value-driven Reels or TikToks
Consistency builds familiarity, and familiarity builds trust, the key ingredient in converting engagement into sales.
Make the Most of the Season
For small businesses in Athens, GA, the holidays are more than a shopping season. They are a time to connect, celebrate, and grow your community. With thoughtful storytelling, interactive content, and smart conversion strategies, your social media presence can do more than spread cheer. It can drive real results.
At MORE, we help businesses create social campaigns that not only look good but work hard. From content planning and visual design to email marketing and conversion strategy, our team ensures every post has a purpose.
This holiday season, focus on connection first and conversion second. When you build trust and tell your story authentically, the sales will follow naturally, turning festive engagement into lasting success.