The What, Why, and How of Search Engine Optimization

What, why, and how is SEO?

94% of all consumers look online before purchasing a new service or product. Their journey most often starts with a simple Google search to find relevant results. Ideally, people visit websites that show up at the top of this list since they appear to be more in sync with their search. If you’re wondering why your competitors appear at the top of the search results lists, it’s because of a marketing technique known as SEO or Search Engine Optimization. As a business, you will find all your competitors here, with the best ones on top of the SERP (Search Engine Results Page). Keep in mind that if your business is not at the top of these lists, you will not be able to reach your potential customers online.

Search Engine Optimization: A Quick Overview

With the help of a practical SEO strategy, your website can outperform millions of competing web pages with certain keywords. The algorithm of Bing, Google, or any other search engine collects data about each webpage and can help individuals find what they’re looking for online. When you have a higher ranking, more people will find you, but what do you need to ensure a solid SEO foundation and ranking? Your website should have all the critical ingredients a search engine looks for. SEO looks for links, page titles, text content, and other relevant information in your webpage’s HTML code. Without proper SEO, your website will have difficulty attracting organic customers.

Ways to Improve Your Site’s Ranking with SEO

While your ranking will not shift overnight, making a few changes can help ensure your website gets the boost it needs. A few of these changes include:

Improved Page Loading Speed

Search engines focus on the loading time of a webpage. One way to achieve a quicker loading speed is by implementing lazy load. Lazy load means that all videos and images that take longer because of their large size will load only when they are visible on the webpage. It should help reduce your load time, limit the resources you need to load the page, and help optimize your resource usage.

Implement Search Snippets

Search snippets are one of the most overlooked aspects affecting your Search Engine Optimization ranking.You must ensure you leverage the search snippet functionality. You can leverage search snippets by writing descriptions of your webpage using highly searched keywords. Research shows that snippets can move your page up on the SERP by 75% if you use proper keywords.

Proper Keyword Research

Keywords have a huge impact on every website’s SEO. If your website targets irrelevant keywords that no one is searching for, you will not get traffic online. There are many online resources that can help you find the right keywords for your business. It doesn’t matter how many backlinks your website has; if you don’t use the right keywords, you won’t be visible online!

Want MORE From Your SEO? We Can Help!

We are MORE! Our agency believes that SEO (search engine optimization) and also SEM (search engine management) are critical aspects all small and big businesses must incorporate into their website. Our team will work to create more, design more, and help attract more potential customers to your business online. Feel free to contact us to discuss your project needs.